Approach
Rising from the ashes of a waning industry as the diamond in the rough of couture fashion. Elvis Jesus have given sweet release to a sub culture of dedicated fans since their glittering launch in 1997.
Embracing a rock n roll philosophy born out of the counter culture musings of the likes of Kinky Friedman and Hunter S Thomson, Elvis Jesus epitomises the anti capitalist dystopian rock and roll rumblings that have subverted the establishment as far back as the people could think, write, chant and sing their passions.
Somewhere between the gutter and the stars lies Elvis Jesus, juxtaposing heroes with anti heroes, rock with religion, fashion with politics. Using inky black humour, renegade design and painstaking hand applied couture detailing, EJ portray a twisted tale of sex and drugs and sweet salvation.
Like the kid at the back of the class they mess with meaning and toy with The Man like cats with mice, making us want to join their gang, ride with them, sing with them and pray for them.
Highlight
By pushing boundaries to the brink with a slick live fast approach to design and construction, EJ have been welcomed by a growing fan base of counter culturists that suck up the breath of fresh air that has come to define their seasonal offerings.
Embraced by the elite style press of the UK and Europe including Tank, iD, Vogue, Intersection and Sportswear International, EJ have received worthy acclaim from an aristocracy of icon-makers. But it’s not just the writers, stylists and photographers that document our culture that have got their radios tuned to the EJ way, infiltrating the soap boxes and platforms, EJ has preached from the backs of Ronnie Wood, Micah Richards, Armin van Buuren and DJ Karizma to mention just a precious few disciples.
Available now through established emporiums of fashion hedonism; Harvey Nichols, Flannels and Cruise, as well as most of the independents at the top of the pile across the UK, EJ continues to blaze a trail through the consciousness of those that lead and those that follow. Like the legends that dance and dive and ride and fly through their graphics Elvis Jesus and Co Couture is becoming iconic in it’s own right.
